Williams has introduced a brand new title partnership cope with software program firm Atlassian that it describes as “the largest partnership deal in Williams’ 48-year historical past”.
Atlassian is an Australian software program firm that has a base in the USA, and reported income of $4.4billion for the 2024 fiscal 12 months. Reflecting the continuing attraction of System 1 to tech manufacturers, a title partnership with Williams has been introduced that formally sees the group develop into Atlassian Williams Racing, with Williams saying the dimensions of the deal displays its historic standing throughout the sport.
“I’m delighted to welcome Atlassian into System 1 and our evolution into Atlassian Williams Racing,” group principal James Vowles stated. “Attracting a title partnership of this measurement and significance is a momentous day in our group’s illustrious historical past and a significant milestone in our comeback transformation.
“We’re putting in all the best elements to get this group again to the entrance of the grid, and in Atlassian we’ve got a associate that by means of its know-how and instruments will assist unleash our full potential by enhancing teamwork and collaboration proper throughout the group. Our values and ambition align completely, and I’m enthusiastic about what we are able to obtain collectively.”
Atlassian CEO Mike Cannon-Brookes says there was an apparent synergy between his firm and F1, with Williams set to leverage Atlassian’s AI capabilities shifting ahead.
“System 1 is the final word group sport,” Cannon-Brookes stated. “It’s the place engineers, builders, business groups, pit crews and numerous others work collectively in real-time at unimaginable speeds to race for a podium end. Atlassian shares Williams’ deep perception within the energy of teamwork. We all know that when nice groups have the best instruments and practices, they will obtain issues that might be unimaginable alone.
“As one of many first world know-how firms out of Australia, we perceive what it’s wish to have ardour, drive and the idea that you just’re constructing one thing nice. This group has been by means of a outstanding transformation, and I imagine Atlassian Williams Racing has all of the foundations for a renewed period of greatness.”
Williams will launch its 2025 automobile – the FW47 – on Friday at Silverstone. The automobile will likely be offered in an interim livery, forward of the disclosing of the official livery for the approaching 12 months on the F1 75 season launch occasion at London’s O2 Enviornment on February 18.
