Williams have introduced an F1 title sponsorship cope with a multi-billion-dollar Australian expertise firm.
Atlassian are the agency behind the Jira mission administration software program product. As a part of the settlement, Williams will develop into often called Altassian Williams Racing.
The Australian firm may even be Williams’ official expertise accomplice and official collaboration software program accomplice.
Williams have described the partnership as the largest sponsorship deal within the crew’s F1 historical past.
Atlassian’s branding will characteristic prominently on the FW47 and be built-in into all facets of the crew atmosphere each trackside and at their Grove HQ.
“Attracting a title partnership of this measurement and significance is a momentous day in our crew’s illustrious historical past and a significant milestone in our comeback transformation,” Williams crew principal James Vowles stated.
“We’re putting in all the suitable components to get this crew again to the entrance of the grid, and in Atlassian we have now a accomplice that by means of its expertise and instruments will assist unleash our full potential by enhancing teamwork and collaboration proper throughout the organisation.
“Our values and ambition align completely, and I’m enthusiastic about what we are able to obtain collectively.”
Atlassian CEO Mike Cannon-Brookes added: “Formulation 1 is the final word crew sport. It is the place engineers, builders, business groups, pit crews and numerous others work collectively in real-time at unimaginable speeds to race for a podium end.
“Atlassian shares Williams’ deep perception within the energy of teamwork. We all know that when nice groups have the suitable instruments and practices, they will obtain issues that may be inconceivable alone.
“As one of many first world expertise corporations out of Australia, we perceive what it is prefer to have ardour, drive and the assumption that you just’re constructing one thing nice.
“This crew has been by means of a exceptional transformation, and I imagine Atlassian Williams Racing has all of the foundations for a renewed period of greatness.”
It marks the most recent sponsor Williams have been in a position to appeal to, after asserting a partnership with Santander in December.
The Spanish financial institution has adopted Carlos Sainz from Ferrari to Williams.
Touchdown Sainz, a four-time grand prix winner, is a big coup for Williams.
Sainz made the swap to Williams, the place he’ll accomplice Alex Albon, after shedding his Ferrari seat to seven-time world champion Lewis Hamilton.
Williams completed ninth within the constructors’ championship final season, scoring simply 17 factors.
Williams are set to unveil their 2025 F1 automobile on 14 February at Silverstone, the house of the British Grand Prix.
