Former UFC heavyweight Brendan Schaub is uninterested in watching Dana White get glazed on a bunch of influencer podcasts.
Other than a handful of pre- and post-fight media scrums every month, the UFC CEO’s interplay with authentic fight sports activities journalists is few and much between. As a substitute, White insists on dedicating a lot of his time to social media stars just like the NELK Boys — a gaggle of YouTube pranksters, who someway discovered themselves as one of many largest retailers for UFC information and interviews.
And fairly frankly, Schaub of it.
“We’re f*cked,” Schaub stated whereas discussing the influencer invasion of the UFC. “While you’re solely happening these cupcake reveals and so they’re like, ‘Dude, bro, is Ronda [Rousey] coming again?!’ These are the hard-hitting questions? No person goes to carry his ft to the hearth?”
“The NELK Boys can’t even identify 5 UFC fighters, and we get this,” Schaub continued. “That is the place they’re breaking information and breaking down fights. I’ve nothing towards the NELK Boys. My subject is, you are able to do the NELK Boys, however you possibly can [also] do precise journalists which might be going to carry your ft to the hearth with the legit questions we wish to hear.”
Dana White doesn’t let the UFC play good with MMA media
White has been greater than vocal about his disdain for the MMA media, which is probably going why he insists on handing breaking information and unique interviews to YouTubers, comedians, and podcasters, like NELK Boys frontmen Kyle Forgeard, Jesse Sebastiani, and Stephen Deleonardis.
Simply ask Ariel Helwani.
