Marc Marquez’s arrival at Ducati is already paying off, on and off observe.
Whereas he has been busy growing the GP25 on the MotoGP Sepang take a look at, he’s boosting Ducati when it comes to advertising too.
Ducati know that they’ve an eight-time world champion – and probably the most well-known face within the sport at the moment.
“We now have a whole lot of satisfaction additionally from the communications perspective,” sporting director Mauro Grassilli instructed GPOne.
“It’s not that we didn’t have any earlier than, however I believe with Marc with are reaching an viewers that earlier than was possibly harder to succeed in.
“So, he’s serving to us from that perspective, as properly.”
His manufacturing unit Ducati teammate Francesco Bagnaia can be making inroads in these areas, the model claims.
Bagnaia, regardless of his two titles, hasn’t but hit his ceiling when it comes to fame or recognition outdoors of hardcore MotoGP followers.
However Grassilli insists he’s enhancing: “Definitely. Let’s do not forget that Pecco is a world champion.
“He’s a personality who’s doing properly on the observe, but in addition off it. There may be nonetheless some approach to go, however he’s doing so many off-track actions, with which he’s serving to to provide visibility not solely to Ducati as an organization, but in addition to “Francesco Bagnaia as a rider, as an expert, and as a sportsman.”
Ducati will once more welcome Lenovo as their title sponsor for the 2025 MotoGP season.
However not each manufacturing unit workforce will possess a title sponsor. Notably, Honda’s affiliation with Repsol has expired.
Ducati’s Grassilli has considerations.
“Ever since I began on this enterprise at a considerably greater degree, the need has at all times been to herald companions from outdoors of the trade,” he mentioned.
“In order that we will converse via our sponsors to an viewers apart from the bike fanatics.
“The truth that we see different groups that don’t have any title sponsors, or only a few sponsors from different sectors, if any, is a trigger for concern.
“As a result of it signifies that we’re speaking to the identical folks, and that’s not the aim of Ducati, and shouldn’t be the aim of the championship particularly.”
