The Mercedes F1 crew have introduced a multi-year partnership with Adidas to develop into their new clothes accomplice.
The German sportswear model will enter F1 with Mercedes from the 2025 season, bringing to an finish the Silver Arrows’ earlier sponsorship take care of rival model Puma.
Adidas will “design and create a whole vary, combining efficiency and magnificence for your entire crew, together with drivers, mechanics and engineers.”
In keeping with Mercedes, “the partnership will break new floor in a sport the place milliseconds make the distinction.”
Mercedes have additionally confirmed that the specifically designed crew package will likely be made out there to followers as nicely.
The partnership can be set to incorporate attire, footwear and equipment “created and designed particularly for supporters of the crew and its drivers.”
The deal supplies Adidas with a high-profile alternative after shedding its iconic sponsorship rights to the German nationwide soccer crew. US agency Nike will takeover the contract from 2027 in a controversial transfer.
A deal to ‘break new floor’
Adidas CEO Bjorn Gulden mentioned: “We’re very comfortable to be again on the planet of motorsport. Curiosity in motorsport on the whole and Components 1 specifically has been rising quite a bit. It’s reaching new customers and has an enormous affect on sport and avenue tradition.
“We’re extraordinarily proud to introduce the Three Stripes into F1 as Official Staff Accomplice of the Mercedes-AMG PETRONAS F1 Staff – one of the vital profitable groups ever.
“Collectively, we share the eagerness for velocity, innovation and efficiency. We’ll assist the drivers and the crew to push the boundaries on the monitor. Off the monitor we are going to convey a recent perspective to the game by introducing thrilling way of life product and increasing the attain to a brand new era of followers.
“We sit up for supporting Mercedes-AMG PETRONAS F1 and to win collectively.”
Mercedes crew principal Toto Wolff described the swap to Adidas as a “clear assertion of intent as we start to write down our subsequent chapter as a crew”.
“Adidas is an iconic model, one which shares our dedication not solely to peak efficiency however to model and class too,” he added.
“This announcement due to this fact represents a groundbreaking collaboration that can redefine what crew and fanwear means in our sport.
“We’re excited to interrupt this new floor and work with adidas as we collectively attempt to struggle for world championships.”
