The ultimate spherical of the MotoGP World Championship returns to Valencia this 12 months, after a one-year transfer to Barcelona, and the awards ceremony after the race will see rapper Daddy Yankee headline.
The transfer to Barcelona final 12 months was a results of the flooding in Valencia that killed 237 individuals and destroyed infrastructure within the area.
Returning to the Circuit Ricardo Tormo this 12 months represents a return to custom for MotoGP, which has ended its season in Valencia every year for the reason that four-stroke period of grand prix racing started in 2002.
Nevertheless, with modifications made to the post-race awards ceremony it’s additionally an which goals to look ahead, as MotoGP makes an attempt to observe Method One in breaking by means of to mainstream tradition.
The looks of 49-year-old Daddy Yankee is affirmatively part of this drive, the 49-year-old having a profession which stretches again to the Nineteen Nineties, and having amassed over 50 million followers on Instagram.
MotoGP describes Daddy Yankee as a “world music icon”, and his look in Valencia this weekend (14–16 November) will come after his newest tune, ‘Sonríele’, topped Billboard’s Latin Airplay chart – a chart on which Daddy Yankee has 29 quantity ones in his profession, and on which he has extra top-10 entries than another artist.
“This 12 months’s awards are about celebrating the game in a method that displays its world power and keenness,” stated Kelly Brittain, who began as Managing Director of International Advertising and marketing at MotoGP in 2024.
“Partnering with Smax Leisure and bringing artists like Daddy Yankee to the stage is an announcement of intent – we need to create unforgettable experiences for followers and showcase MotoGP as greater than racing, however a cultural phenomenon.”
The Valencia MotoGP shall be adopted by the post-race take a look at on the Circuit Ricardo Tormo on Tuesday (18 November), through which Yamaha is anticipated to proceed testing its new V4 engine and debut World Superbike Champion Toprak Razgatlioglu in an official take a look at; whereas 2024 MotoGP Champion Jorge Martin will start his second try at a grand prix marketing campaign with Aprilia; and Marc Marquez’s title defence will start from the sidelines, the Spaniard unable to trip after injuring his shoulder in Indonesia.
