TWG Motorsports CEO Dan Towriss admits Method 1 will likely be an enormous problem for the brand new Cadillac workforce however says it’s aiming to attempt to exceed expectations as a result of affinity many followers have with the model.
Cadillac will be part of the grid in 2026 after a drawn-out induction course of that noticed the unique Andretti entry evolve with backing from Basic Motors. Towriss was a significant driving power behind the challenge from the very begin and says the anticipation is rising to offer followers with a brand new, American-based workforce to root for.
“I believe simply to see what a brand new workforce in Method 1 can do [should excite fans],” Towriss advised SiriusXM. “I believe that is the time the place it’s actually going to showcase American innovation, American ingenuity within the automobile, with GM’s involvement. Whenever you consider what’s occurring in Detroit, what’s going to be constructed there, and Indianapolis, Charlotte…
“From that standpoint, this can be a workforce followers can actually get behind. Each single individual I’ve talked to has a Cadillac story indirectly. You already know, their grandfather, their father, their mom, their automobile — there’s an attachment to the model.
“And they also’re like, ‘I’m a fan of Method 1, now I’m a fan of Cadillac Method 1.’ We don’t wish to let these followers down, so each effort goes in to exceed expectations and attempt to ship. However make no mistake, Method 1 could be very troublesome. We all know that. And so we’re going to be bringing all that we’ve to do the very best that we are able to.”
The unique entry was accepted by the FIA however rejected for an entry in 2025 or 2026 by F1 at the beginning of final yr, with the business rights holder stating it will be extra open to accepting the brand new workforce in 2028. That was resulting from GM’s suggestion that it will construct its personal energy unit, however after additional negotiations and proof of GM’s plans, the rebranded Cadillac entry lastly acquired affirmation of a spot on subsequent yr’s grid in March.
“It was very troublesome to recover from the road,” Towriss admits. “However I believe from the place we stand immediately, our challenge, our effort, the Cadillac Method 1 workforce is best off having gone by way of that.
“Method 1, it shouldn’t be straightforward. That is the head of motorsports. And consider me, they didn’t make it straightforward. There have been occasions, yeah, it was irritating. It was like a shifting goalpost.You’ll do the work, you bought to a spot, after which it was like, ‘and right here’s one other factor it is advisable do.’ However we did it. We did it in spades. We acquired in.
“However I’ll say, now that we’re in, we’ve been very welcomed by Method 1. The assist from the FIA, the welcome from the opposite groups has been fabulous. So, as we wish to say, our work continues at tempo, and we’re preparing for 2026.”
Saturday evening in Miami noticed a lavish social gathering in South Seashore the place Cadillac unveiled the primary model imagery for the brand new workforce, and Towriss says the journey forward to be on the grid for 2026 will likely be filled with main milestones any more.
Cadillac F1 Workforce Launch: Miami GP Highlights
The Cadillac Method 1 Workforce formally unveiled its branding at a Miami Grand Prix weekend. A cinematic teaser video revealed a daring new emblem, a glossy black and silver Cadillac crest, drawing on the model’s luxurious heritage. pic.twitter.com/WeAFJgDrHr
— Cadillac F1 (@cadillacteam_f1) Could 4, 2025
“It’s unbelievable to consider. I believe we’ll be slightly busier subsequent yr and possibly a bit extra nerves, however that’s actually why we wished to come back out and do the brand launch that we had, was to essentially sort of set the stage and begin to present folks what Cadillac Method 1 goes to be about.
“I believe lots of people have identified Cadillac’s coming, however what does that imply? What’s it going to appear like? What’s it going to really feel like? A number of work has gone into that. And so [Miami] actually was that launch, telling the entire world what that’s going to appear and feel like.
“I believe some folks wished to see a driver announcement, some folks wished to see a livery announcement, nevertheless it’s like, ‘Hey, we’re not going to ship every part out on someday!’
“There’s a variety of build-up between now and Melbourne in 2026, and so there’s extra to come back. Grasp on, the livery’s coming, drivers will likely be coming. Don’t put me on the clock, however a variety of issues are going to be occurring there.
“Nevertheless it was nice simply to sort of present the perspective, appear and feel, what you possibly can count on from Cadillac Method 1, and to see all of the GM brass present up, TWG International brass present up, the followers, influencers, media, it was only a nice occasion. We had been tremendous excited.”
